As part of its commitment to its member florists, FTD provides them with a multitude of tools designed to generate not only sales, but customer loyalty. I designed the forms and advertorials shown here, and used an existing design to update the mechanical for the printed Floral Selection Guide with current product imagery.

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Shown here: Retail Solutions Membership Application, Fall/Winter 2022 Floral Selection Guide (cover and interior pages), Mercury Online Pre-Implementation Form (interactive PDF), Mercury Online Advertorial, "Wedding in a Box" Order Form (interactive PDF).

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All pieces created with Adobe InDesign and Photoshop.